About
I am an experiential designer with multi disciplinary background from 2D visual design to 3D retail design. My projects range from store design, visual merchandising, fixture design, textile design and illustrations. I earned a BFA in Textiles and a MIA in Interior Architecture from Rhode Island School of Design (RISD).
Thanks to my multidisciplinary background, I am capable in problem solving wide range of projects from start to finish as a brand designer, interior designer, textile designer, project manager and a team leader.
To make experiences richer and abundant, I took a step further and translate my hands-on store experiences to the digital mobile & web platform with UX design. My goal is to deliver a cohesive story telling experience by building a seamless connection between the infinite digital space and physical space.
Skills
Specialties
Retail Design Strategy | Consumer Experience Design | Visual Merchandising | Fixture Design | Store Design | Concept Development | Art Direction | Illustration
Design Skills
User and Market Research | Persona and Scenario | Wireframing | Low-fidelity Prototyping & High-fidelity Prototyping | User Testings
Computer Skills
AutoCad | SketchUp | 3D Rhino | Photoshop | Illustrator | Indesign | Adobe XD | Figma | Sketch | Invision
Experience
L’Oreal Group, New York, NY | 2021 - Present
Design Director of Store Design and Visual Merchandising | 2022 May - Present.
Key brands includes; Giorgio Armani Beauty, Maison Margiela Fragrances, Ralph Lauren Fragrances. Adapt global design standards to meet US market-specific needs, including the design of any US specific store fixtures and visual merchandising.
Design, plan and execute all phases of store design for IDC group, across various retailer formats: department stores, pop ups and open sell environments that achieve the brands’ standards for image, function, marketing and merchandising strategies.
Close working partnership and strong open communication with the Global Store Design, IDC Marketing team, Creative, Purchasing, Creative Ops, and Visual Merchandising team.
Plan store design budgets, schedules, fixture bids and rollouts. Direct fixture suppliers, designers, and other vendors to align with the brand design specifications.
Generate store design and visual merchandising guidelines.
Integrate digital tools into retail space to animate brand messaging.
Clinique, Estée Lauder Companies, New York, NY | 2016 - 2021
Associate Design Director of Visual Merchandising, North America
Designed in store experiences for consumers to experience brand and products
for seasonal campaigns such as Holiday, GWP.
Project managed and designed visual merchanding for top doors.
Generate monthly visual merchandising dossier, instruction sheets, engineering
drawings. Review and approve prototypes.
Lilly Pulitzer, New York, NY | 2015 - 2016
Architectural Designer at Michael Neumann Architecture
Developed store design layouts, construction documents, storefront facade, concepts, and fixtures at MNA for the Lilly Pulitzer client in the North America region. Created bold, on-brand environments and 3D renderings for the client’s vendors and engineers for store execution.
Michael Kors, New York, NY | 2014 - 2015
Global Fixture + Concept Design Manager
Developed global environments down to every detail, from utilizing AutoCad and 3D Rhino to create luxurious yet functional fixture designs to partnering with millworkers and prototype fabricators to ensure an elevated brand image at every touchpoint.
Kiehl’s, L’Oréal USA, New York, NY | 2011 - 2014
Global Store Design Consultant
Designed store layouts and concepts, utilizing AutoCad and 3D Rhino, for specialty doors, pop-ups, and travel retailers chiefly in Asia Pacific, Australia, and New Zealand. Developed digital global store design master guidelines.
Awards & Honors
Winner of the Virginia Jackson Design Competition | 2007
Jacquard Category, International Textile Market Association, High Point, NC
Licensed 3 textile designs | 2007
Designed textile for Odegard INC, New York, NY
DKNY + RISD Textiles + Lineapui | 2005
Designed and constructed a DKNY ‘Cozy’ knitwear prototype. Exhibited at DKNY Flagship store.
Education
General Assembly, New York City | 2020
UX Design Immersive
Rhode Island School of Design | 2011
Masters of Interior Architecture
Bachelors of Fine Arts, Textile Design | 2007