MakeUp Emergency Kit - Mobile App
The Goal is to create a MakeUp Emergency Kit that can be picked up at your nearest location.
Role
Lead & Solo designer— UX Design | UI Design
Method & Tools
User and Market Research | Persona and Scenario | Wireframing | Low-fidelity Prototyping & High-fidelity Prototyping | Adobe XD | User Testings
Project Background
I lost track of time during happy hour and realized I had a date within one hour. I was not wearing any makeup and Sephora was 3o minutes away to stop by and put on my makeup. I wondered if there was way to purchase a quick makeup kit with curated looks that I can quickly grab on the way. This inspired me to design a MakeUp Emergency Kit.
Problem
1) A busy young professional woman, does not have her make up bag in handy and is in urgent need to redo her makeup.
2) Sephora & Ulta stores are 30 minutes away to stop by and do a quick make over.
Goal
1) Create a Makeup Emergency Kit.
A kit includes a package of makeup essentials in sample size :
A lip gloss, mascara, eyeliner and eye shadows.
2) Create a Mobile App to purchase a kit and find a pick up location.
R E S E A R C H
User Interviews
14 women participated a survey. Ages range from 15 - 40, who are living in a busy city with high use of public transportation.
50 % of women like to wear makeup.
78.6 % of women urgently experience the need to re-touch or do their makeup.
The urgent need to put on makeup was to
Go on a date or special occasions.
Getting ready for an interview.
60% of women like to emphasis their eye makeup.
35.7 % of women go to Sephora & 21.4% of women go to convenient stores (ie; walgreen or CVS) to redo their makeup.
64.3% of women spend less than $20 for an instant makeup purchase.
Eyeliners and lipsticks were essential makeup tools followed by lipstick, eye shadows, and blush.
85% of women are willing to tryout new products.
Competitive Analysis
Compared three different retailers selling makeup products.
Are the stores within reach to quickly stop by ?
Are there sample size products that are available to purchase in stores or via app ?
Can consumers try on products before purchase ?
Not all retailers were selling makeup sample size products or makeup kits with sample size products. What is noticeable is that beauty stores are embracing technology to virtually try on makeup. It opened up an opportunity to develop a product for consumers to purchase a makeup kit with sample size products to purchase in stores that is more accessible.
K E Y F I N D I N G S
What is the Minimum Viable Product ?
There are 2 kinds of Makeup Emergency Kits.
Generic Grab and Go Kit
It is a generic Makeup Kit with the basic color items that is generally used and can go with any skin color.
What is inside the kit ?
Sample sizes of (1) Black Mascara + (1) Black Eyeliner + (1) Lip Gloss + other complimentary samples.
Pick A Look Kit with Virtual Try On
It is a curated Makeup Kit with 5 different makeup looks ready to go.
Users can pick their favorite look with virtual try on with their phone.
5 Looks of Pick A Look Kit
Date Look | Interview Look | Evening Look | Classic Look | Natural Look
What is inside each Kit ?
Sample sizes of (1) Black Mascara + (1) Black Eyeliner + (1) Lip Gloss + (1) Eye Shadow + other complimentary samples.
Who are the users ?
Women living in a busy city who loves makeup, enjoy their life style and always on the go.
K E Y P R I O R I T I Z A T I O N
By using the MOSCOW method, the list of items on the MUST HAVE are the primary factors that is to be shown on the app.
D E S I G N P R O C E S S
MakeUp Emergency Kit on a mobile app
This diagram indicates a journey of the mobile app.
User Flow
This diagram indicates the set of steps from opening the app to purchasing the Makeup Emergency Kit.
Paper Prototype of a Mobile App
This is a sketch is showing the user flow mapped on a mobile app.
V I S U A L D E S I G N
H I G H F I D E L I T Y M O B I L E A P P D E S I G N
The User has a choice to purchase a Grab & Go Kit or Pick A Look Kit.
V A L U E S
As I was designing the app, I have put together the values of what MakeUp Emergency Kit can be delivered, communicated and acknowledged.
N E X T S T E P S
UX & UI Development
Usability Testing
Collaborate with Makeup Brands
Partner with Retailers
Makeup Kit & App Product Development
Branding