Visual Merchandising design and planning for Clinique’s Top Door store format
Challenge
Ensure all stores and new product launches have a unified brand look. Avoid design variants and displaying mixed messages.
Visually merchandise product displays on-counter by category.
Understand the different local markets and consumer needs to raise sales.
Solution
Highlight new product launches with supporting design elements to attract and engage consumers.
Identify area of highest traffic flow to highlight new and key products per category.
Support the Field Team’s local market and assist their needs to attract consumers and raise sales.
Understand how consumers view and interact with the end product and in store environment and services.
My Role
Visual Merchandising Design Project Manager
Map out the location of products and design elements, showcasing product launches and promotions to create a unified story.
Brainstorm with Marketing, Creative, Supply Chain and Field team to address the market needs.
Create a monthly visual merchandising presentation that details the season’s updates and changes.
Design visual merchandising fixtures, followed by engineering drawings and prototype approvals.
