Challenge

• Create a cohesive storytelling message with visual merchandising.

• Incorporate price point messaging for gift sets.

• Visually merchandise product displays on-counter by category.

• Shopper-proof the elements with sturdy design that can withhold high-traffic events such as Black Friday.

• Come up with cost efficient materials and construction methods.

Solution

• Unique price point signage displayed with gift sets.

• Eye-catching Ledge Top Displays visible from a distance.

• Holiday visuals inspired by the seasonal product assortment.

My Role

• Design Holiday concept to be adaptable to North America Market needs.

• Take Holiday visual merchandising design elements from hand sketches to 3D modeling.

• Generate engineering drawings, review prototypes and costs, setup prototypes in test stores.

• Brainstorm value engineered, cost effective construction methods and material options.

Execution